1. Introduction

This Privacy Policy explains how LCDC LLC /dba Jiggle Fish. (“Jiggle Fish”, “we”, “us”, or “our”) collects, uses, discloses, and safeguards information about you when you:

• Visit or use our websites, including https://jigglefish.io, https://go.jigglefish.io and https://workshop.jigglefish.io (collectively, the “Sites”)
• Use our customer loyalty program platform and related services (the “Platform” or “Services”)
• Opt in to receive SMS or MMS text messages from us
• Otherwise interact with us, including through email, phone, or social media

Please read this Privacy Policy carefully. By accessing or using our Sites or Services, you acknowledge that you have read, understood, and agree to the practices described in this policy. If you do not agree, please do not use our Sites or Services.

This Privacy Policy is incorporated by reference into our Terms & Conditions, available at https://workshop.jigglefish.io, https://go.jigglefish.io, and https://go.jigglefish.io. We are the data controller in respect of personal information of users based in the European Union.

We reserve the right to update this Privacy Policy at any time. When we make changes, we will revise the “Last Updated” date at the top of this page. Where required by law, we will provide additional notice of material changes. Your continued use of our Sites or Services after any update constitutes your acceptance of the revised policy.

2. Information We Collect

2.1 Information You Provide Directly

We collect personal information you provide to us when you:

• Create an account or register for our Services
• Make a purchase or place an order
• Enroll in or use our customer loyalty program
• Opt in to receive SMS/MMS text messages from us
• Contact us for customer support
• Communicate with us via email, phone, or social media
• Participate in surveys, promotions, contests, or other interactive features

The types of personal information we may collect include:

• Identity information: Your first name, last name, username, and date of birth.
• Contact information: Email address, postal address, phone number, and mobile phone number.
• Account information: Username, password, account preferences, and loyalty program details.
• Transaction information: Purchase history, order details, billing address, and payment method details. Note: Full payment card details are collected and processed directly by our third-party payment processor, Stripe. We do not store full card numbers on our systems.
• Communications: Records of your correspondence with us, including customer support tickets and feedback.
• SMS consent data: If you opt in to receive text messages, we collect your mobile phone number, the date and time of your opt-in, the method by which you opted in (e.g., web form, keyword), and your opt-out requests.

2.2 Information We Collect Automatically

When you access or use our Sites, we automatically collect certain technical information, including:

• Log data: Your IP address, browser type and version, operating system, referring URL, pages viewed, links clicked, time and date of your visit, and time spent on each page.
• Device information: Device type, device identifiers, screen resolution, and network information.
• Cookie and tracking data: Information collected through cookies, web beacons, pixel tags, and similar tracking technologies. Please see our Cookie Policy at https://jigglefish.io/cookie-policy for full details.
• Location data: General geographic location based on your IP address. We do not collect precise GPS location data unless you expressly grant permission.

2.3 Information We Collect from Third Parties

We may receive information about you from third-party sources and combine it with information we have collected directly. These sources include:

• Single sign-on providers: If you log in using Google, we receive your name, email address, and other profile information you have authorised Google to share with us, in accordance with Google’s Privacy Policy (https://policies.google.com/privacy).
• Advertising and analytics partners: We receive aggregated and anonymised information from our advertising and analytics partners, including Google Analytics, Facebook/Meta, LinkedIn, Twitter/X, Bing Ads, Adroll, Quora, Reddit, Terminus, Demandbase, Instagram, and Marketo. This may include information about your interactions with our advertisements on third-party platforms.
• Payment processors: Our payment processor, Stripe, provides us with transaction confirmations and fraud prevention signals. Stripe’s Privacy Policy is available at https://stripe.com/privacy.
• Public sources: Publicly available information such as public social media profiles or business directories.

2.4 SMS and Text Messaging Data

If you opt in to receive SMS or MMS messages from Jiggle Fish, we collect and process the following data in connection with our text messaging program:

• Your mobile phone number
• Date, time, and method of your opt-in consent
• The content of messages sent and received
• Delivery status and read receipts (where available)
• Opt-out requests and the date/time of any opt-out

This data is used solely to operate our SMS messaging program and to comply with our legal obligations under applicable telecommunications laws, including the Telephone Consumer Protection Act (TCPA) and the rules of the CTIA. We retain records of SMS consent and opt-out for a minimum of four (4) years to demonstrate compliance with applicable regulations.

We do not sell, rent, trade, or share your mobile phone number with third parties for their own marketing purposes. Your mobile number is used only to send you the messages you have explicitly consented to receive.

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Providing and Managing Our Services

• To create and manage your account
• To process transactions and fulfil orders
• To operate and administer our customer loyalty program
• To provide customer support and respond to your enquiries
• To verify your identity and prevent fraud
• To process payments securely through our payment processor

3.2 Communications

• To send you transactional emails and notifications, such as order confirmations, receipts, and account alerts
• To send you promotional and marketing communications by email, where you have opted in or where we have a legitimate interest to do so
• To send you SMS/MMS text messages where you have explicitly opted in to our text messaging program (see Section 5 for full details)
• To respond to your comments, questions, and feedback
• To notify you of important changes to our Services or this Privacy Policy

3.3 Analytics and Improvement

• To understand how users interact with our Sites and Services
• To monitor and analyse trends, usage, and activities
• To improve the design, functionality, and content of our Sites
• To develop new features, products, and services
• To measure the effectiveness of our marketing campaigns

3.4 Advertising and Personalisation

• To deliver advertising that is relevant to your interests on our Sites and on third-party platforms
• To build audience segments for targeted advertising using our advertising partners
• To limit the number of times you see the same advertisement
• To measure the reach and effectiveness of our advertising campaigns

3.5 Legal and Compliance

• To comply with applicable laws, regulations, and legal processes
• To enforce our Terms & Conditions and other agreements
• To protect the rights, property, and safety of Jiggle Fish, our users, and the public
• To detect, investigate, and prevent fraud, abuse, and other illegal activities
• To respond to lawful requests from law enforcement and government authorities
• To maintain records of SMS consent and opt-out as required by TCPA and CTIA regulations

4. Legal Basis for Processing (EU/UK Users)

If you are located in the European Union or United Kingdom, we are required to identify a lawful basis for processing your personal data under the General Data Protection Regulation (GDPR) or UK GDPR. The lawful bases we rely upon are as follows:

• Performance of a contract: Processing that is necessary to fulfil our contract with you, including account management, order processing, and delivery of our Services.
• Legal obligation: Processing that is necessary to comply with a legal obligation to which we are subject, such as tax reporting, fraud prevention, and compliance with telecommunications regulations.
• Legitimate interests: Processing that is necessary for our legitimate business interests, such as improving our Services, fraud prevention, and direct marketing to existing customers, where those interests are not overridden by your rights and interests.
• Consent: Processing based on your freely given, specific, informed, and unambiguous consent. This includes sending you marketing emails (where required), placing non-essential cookies, and sending you SMS/MMS messages. You have the right to withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.

5. SMS / Text Messaging Program

This section provides complete information about our SMS and MMS text messaging program in compliance with the Telephone Consumer Protection Act (TCPA), CTIA Messaging Principles and Best Practices, and A2P 10DLC carrier requirements.

5.1 Program Description

Jiggle Fish operates an SMS/MMS messaging program through which we send the following types of messages to users who have explicitly opted in:

• Promotional offers, discounts, and special events
• Loyalty program updates, rewards notifications, and point balance alerts
• Transactional messages related to your purchases and account activity
• Appointment reminders and scheduling confirmations
• New product and service announcements
• Program updates and important account notifications

5.2 How We Obtain Consent

We only send SMS/MMS messages to individuals who have explicitly opted in to receive them. We obtain consent through the following methods:

• Web opt-in forms: By entering your mobile phone number and checking an unchecked consent checkbox on our website. The checkbox is never pre-checked.
• Keyword opt-in: By texting a designated keyword (such as START or JOIN) to our short code or long code number.
• In-person or paper opt-in: By completing a physical form at a Jiggle Fish event or partner location.

At every point of opt-in, we display the following disclosure or its equivalent:

By providing your phone number and opting in, you consent to receive recurring automated SMS/MMS messages from Jiggle Fish at the number provided. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe at any time. Reply HELP for help. Consent is not a condition of any purchase or use of our Services. View our Privacy Policy at jigglefish.io/privacy-policy and Terms at workshop.jigglefish.io.

Consent to receive SMS messages is NOT a condition of purchasing any product or service from Jiggle Fish.

5.3 Message Frequency

Message frequency varies depending on your account activity, the programs you are enrolled in, and the types of messages you have opted in to receive. You may receive up to several messages per month. We will make reasonable efforts to limit messaging to relevant and timely communications.

5.4 Message and Data Rates

Standard message and data rates may apply to all SMS and MMS messages sent to and received from Jiggle Fish. These charges are determined by your mobile carrier and your wireless plan. Jiggle Fish does not charge you separately for text messages. Please contact your carrier if you are unsure about applicable rates.

5.5 How to Opt Out

You may opt out of our SMS/MMS messaging program at any time using any of the following methods:

• Reply STOP: Reply STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT to any text message you receive from us. After opting out, you will receive one final confirmation message and no further messages will be sent to that number.
• Email request: Send an opt-out request to [email protected], including your mobile phone number.
• Written request: Write to us at Jiggle Fish, 1118 Hampton Ave Suite 107, St. Louis, MO 63139.

Please allow up to 10 business days for your opt-out to take effect across all systems. Even after opting out of marketing messages, you may still receive transactional or legally required messages related to an active account or pending transaction.

To re-enroll in our SMS program after opting out, text START to the same number or opt in again through our website.

5.6 How to Get Help

For assistance with our SMS program, you may:

• Reply HELP: Reply HELP to any message you receive from us to receive a help response with contact information.
• Email: Contact us at [email protected]
• Mail: Jiggle Fish, 1118 Hampton Ave Suite 107, St. Louis, MO 63139

5.7 Carrier Liability Disclaimer

Jiggle Fish’s wireless carriers are not liable for delayed or undelivered messages. Message delivery is subject to network availability and your carrier’s coverage area. Jiggle Fish is not responsible for messages that are not delivered due to carrier issues, network outages, or other factors outside of our reasonable control.

5.8 Supported Carriers

Our SMS program is supported by all major US wireless carriers, including but not limited to AT&T, Verizon, T-Mobile, Sprint, Boost Mobile, Cricket, and US Cellular. Carrier support may vary for smaller regional carriers.

5.9 Privacy of SMS Data

We handle all SMS-related personal data in accordance with this Privacy Policy. Specifically:

• We do not sell, rent, trade, or share your mobile phone number with third parties for their own marketing purposes
• Your mobile number is used only to send you messages you have consented to receive
• We retain records of your SMS consent, including the date, time, and method of opt-in, for a minimum of four (4) years to comply with TCPA requirements
• We retain records of opt-out requests and the date/time of each opt-out indefinitely to ensure we do not contact you after you have unsubscribed
• SMS message logs may be retained for up to two (2) years for customer service, compliance, and fraud prevention purposes

6. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

6.1 Service Providers

We share personal information with trusted third-party vendors and service providers who perform services on our behalf, including:

• Payment processing: Stripe (https://stripe.com/privacy)
• SMS/text messaging platform: Our SMS platform provider, used to send and receive text messages on our behalf
• Email marketing: Marketo / Adobe (https://www.adobe.com/privacy/policy.html)
• Analytics: Google Analytics (https://policies.google.com/privacy)
• Cloud hosting and infrastructure: Third-party cloud service providers
• Customer support tools: Third-party helpdesk and ticketing software

These service providers are contractually obligated to use your personal information only as directed by us and in accordance with this Privacy Policy, and may not use it for their own independent purposes.

6.2 Advertising Partners

We share certain data with our advertising partners to deliver targeted advertising and measure campaign performance. These partners may use cookies, pixels, and device identifiers to collect information about your activity on our Sites and on other websites. Our advertising partners include: Google AdWords, Facebook/Meta, Twitter/X, LinkedIn, Bing Ads, Adroll, Quora, Reddit, Terminus, Demandbase, and Instagram. For more information about these partners and how to opt out of interest-based advertising, see our Cookie Policy at https://jigglefish.io/cookie-policy.

We do not share your mobile phone number or SMS opt-in data with advertising partners.

6.3 Legal Requirements

We may disclose your personal information if required to do so by law or in response to valid legal processes, including subpoenas, court orders, or government requests. We may also disclose information where we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Jiggle Fish, our users, or the public.

6.4 Business Transfers

In the event of a merger, acquisition, sale of assets, financing, or other corporate transaction involving Jiggle Fish, your personal information may be transferred to the acquiring entity as part of that transaction. We will notify you by updating this Privacy Policy or by sending a direct notification if your personal information becomes subject to a materially different privacy policy as a result of such a transaction.

6.5 With Your Consent

We may share your personal information with third parties for purposes not described in this Privacy Policy where we have obtained your express consent to do so.

6.6 Aggregated and De-identified Data

We may share aggregated, anonymised, or de-identified information that cannot reasonably be used to identify you with third parties for research, analytics, marketing, and other purposes.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our Sites to collect information about your browsing behaviour, improve our Services, and deliver targeted advertising. For detailed information about the types of cookies we use, the third-party providers involved, your choices regarding cookies, and how to opt out, please see our Cookie Policy at https://jigglefish.io/cookie-policy.

8. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including to comply with our legal obligations, resolve disputes, and enforce our agreements. The specific retention periods we apply are as follows:

• Account information: Retained for the duration of your account and for up to seven (7) years after account closure for legal and tax purposes.
• Transaction records: Retained for up to seven (7) years to comply with tax and accounting regulations.
• SMS consent records: Retained for a minimum of four (4) years as required by TCPA regulations.
• SMS opt-out records: Retained indefinitely to ensure we honour your opt-out preferences.
• SMS message logs: Retained for up to two (2) years for compliance and customer service purposes.
• Marketing preferences: Retained until you withdraw consent or request deletion.
• Customer support records: Retained for up to three (3) years after resolution of your enquiry.
• Cookie and analytics data: Subject to the retention periods set by individual cookies, as described in our Cookie Policy.

When personal information is no longer required, we will securely delete or anonymise it in accordance with our data retention procedures.

9. Data Security

We take the security of your personal information seriously and implement appropriate technical, physical, and organisational measures to protect it against unauthorised access, disclosure, alteration, and destruction. These measures include:

• Encryption of data in transit using TLS/SSL
• Encryption of sensitive data at rest
• Access controls restricting access to personal data to authorised personnel only
• Regular security assessments and vulnerability testing
• Employee training on data protection and security practices
• Incident response procedures to address potential data breaches

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that is likely to result in a high risk to your rights and freedoms, we will notify you and the relevant authorities as required by applicable law.

10. International Data Transfers

Jiggle Fish is headquartered in the United States. If you are accessing our Services from outside the United States, please be aware that your personal information will be transferred to, processed, and stored in the United States, where data protection laws may differ from those in your country of residence.

For users in the European Union or United Kingdom, where we transfer personal data outside of the EEA or UK, we rely on appropriate safeguards, including Standard Contractual Clauses (SCCs) approved by the European Commission, adequacy decisions, or other legally recognised transfer mechanisms. For more information about the safeguards we use, please contact us at [email protected].

11. Children’s Privacy

Our Sites and Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected] and we will take steps to delete that information. We do not enrol individuals under 18 in our SMS messaging program.

12. Your Rights and Choices

12.1 General Rights

Depending on your location and applicable law, you may have the following rights with respect to your personal information:

• Right of access: The right to request a copy of the personal information we hold about you.
• Right to rectification: The right to request that we correct inaccurate or incomplete personal information.
• Right to erasure: The right to request that we delete your personal information, subject to certain exceptions.
• Right to restriction: The right to request that we restrict the processing of your personal information in certain circumstances.
• Right to data portability: The right to receive your personal information in a structured, commonly used, and machine-readable format.
• Right to object: The right to object to the processing of your personal information for direct marketing purposes or where we rely on legitimate interests as our legal basis.
• Right to withdraw consent: Where processing is based on your consent, the right to withdraw that consent at any time without affecting the lawfulness of prior processing.

12.2 SMS Opt-Out Rights

You have the right to opt out of our SMS messaging program at any time by replying STOP to any message or by contacting us at [email protected]. We will honour all opt-out requests promptly. See Section 5.5 for full opt-out instructions.

12.3 Email Marketing Opt-Out

You may opt out of receiving promotional emails from Jiggle Fish at any time by clicking the “Unsubscribe” link in any marketing email or by emailing [email protected]. Please note that even after opting out of marketing emails, we may still send you transactional or administrative emails related to your account.

12.4 Cookie Choices

You can manage your cookie preferences through our cookie consent banner or by adjusting your browser settings. See our Cookie Policy at https://jigglefish.io/cookie-policy for full details.

12.5 EU/UK Data Subject Rights

If you are located in the European Union or United Kingdom, you may exercise your data subject rights by contacting us at [email protected]. We will respond to all verified requests within 30 days. If your request involves Customer Platform Information (data we process on behalf of one of our business customers), we will refer your request to that customer and support them in responding.

If you are dissatisfied with our response, you have the right to lodge a complaint with your local data protection supervisory authority. For EU users, this is typically the data protection authority in your country of residence. For UK users, this is the Information Commissioner’s Office (ICO) at https://ico.org.uk.

12.6 California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to delete personal information, the right to opt out of the sale or sharing of personal information, and the right to non-discrimination for exercising your privacy rights. We do not sell personal information. To exercise your California privacy rights, please contact us at [email protected] or at the address below.

13. Third-Party Links and Services

Our Sites may contain links to third-party websites, applications, or services that are not owned or controlled by Jiggle Fish. We have no control over, and assume no responsibility for, the privacy practices or content of any third-party sites or services. We encourage you to review the privacy policies of any third-party sites you visit. The inclusion of a link on our Sites does not imply our endorsement of that site or its privacy practices.

14. Single Sign-On (Google Login)

We may allow you to sign up and log in to our Services using your Google account. If you choose to log in via Google, Google will ask your permission to share certain information from your Google account with us, which may include your first name, last name, email address, gender, general location, timezone, and birthday. This information is collected by Google and provided to us under the terms of Google’s Privacy Policy, available at https://policies.google.com/privacy. You can control the information shared with us through the privacy settings in your Google account.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our information practices, legal requirements, or the Services we offer. When we make changes, we will update the “Last Updated” date at the top of this policy. For material changes, we may provide additional notice, such as a prominent notice on our Sites or a direct communication to registered users.

We encourage you to review this Privacy Policy periodically. Your continued use of our Sites or Services following any update constitutes your acceptance of the revised Privacy Policy.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Jiggle Fish Digital Marketing

1118 Hampton Ave Suite 107

St. Louis, MO 63139

• General enquiries: [email protected]
• Support / opt-out requests: [email protected]
• Website: https://jigglefish.io

For EU data subject requests, please email [email protected] with the subject line “Data Subject Request” and include your name, email address, and the nature of your request.

For SMS opt-out requests, reply STOP to any message or email [email protected] with your mobile number and the subject line “SMS Opt-Out”.

Jiggle Fish © 2026. All Rights Reserved.

1118 Hampton Ave Suite 107, St. Louis MO 63139  |  [email protected]  |  jigglefish.io