The 3 Agency Switches That Wasted Time and Money
A contractor in the home services industry switched agencies three times in two years, convinced that each agency was underperforming, only to realize later the problem lay with him. He was frustrated when none of the agencies could clearly articulate their strategies or results. As a busy contractor, he wanted more jobs booked and phones […]
How One Bad Review Can Undermine Your Business
A potential customer almost didn’t call a roofing contractor because of a lingering 2-star review from three years ago. Despite the contractor boasting 60 five-star reviews, that one negative comment loomed large in the customer’s mind. It’s a stark reminder of how fragile consumer trust can be in local service businesses. Why does this happen? […]
How Targeting Local Areas Boosted This Contractor’s Visibility
A contractor started posting finished job photos on social media, including the city name and specific neighborhoods in the captions. Almost immediately, he began appearing in local searches for areas where he had never explicitly targeted. This change couldn’t be blamed on sheer luck; it’s directly linked to how search engines index content. When the […]
Does Posting on Facebook Boost Your Google Ranking?
Posting completed jobs on Facebook won’t directly improve your Google ranking, but it can have a significant impact on your overall visibility. A contractor who actively shares his work often sees an increase in branded search volume up to three times more than his less-active competitors. This is because each post creates engagement, builds awareness, […]