How One Bad Review Can Undermine Your Business
A potential customer almost didn’t call a roofing contractor because of a lingering 2-star review from three years ago. Despite the contractor boasting 60 five-star reviews, that one negative comment loomed large in the customer’s mind. It’s a stark reminder of how fragile consumer trust can be in local service businesses. Why does this happen? […]
Social Media Followers Won’t Boost Your SEO Rankings
Having 4,000 followers on Facebook might sound like a digital marketing win, but it won’t move the needle on your local SEO. A roofer recently learned this the hard way, sitting on page 3 of search results for every crucial keyword. That’s right: social media presence and local search rankings might share the same digital […]